I help you find customers & scale profitably.
I'm a fractional growth partner for ecommerce brands. Meta ads, marketing calendar, financials — I look at the whole picture. One person. Fully accountable. No team to hide behind.
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I'm in your account every day. Checking performance, adjusting budgets, making scaling decisions. Not a weekly glance.
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Research-backed creative briefs your team can execute. I find the angles — you bring them to life.
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I help you find, brief, and manage creators who actually move product. Not vanity reach — real conversions.
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I track what actually matters: contribution margin, new customer CPA, cash flow. You'll know if you're scaling profit or just revenue.
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I plan your year — product drops, seasonal pushes, sale windows. Everything timed so ads, email, and content work together.
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I oversee your email strategy — welcome flows, abandon sequences, campaign calendar. Making sure nothing's leaking revenue.
What I do…
The honest bit…
I only work with a handful of brands at a time. If you're looking for a big agency with layers of account managers and fancy decks, I'm not your guy.
But if you want someone who looks at your whole business — not just your ad account — and treats your money like it's coming out of their own pocket, then we should talk.
I've spent years figuring out what actually scales ecommerce brands. Hint: it's rarely just "more ads." It's the unsexy stuff — margins, email flows, timing, and relentless honesty about what's working and what isn't.